Thursday, July 24, 2008

My exchange with Home Depot

Home Depot has denied and denounced advertising on Michael Savage's show. Since I heard a Home Depot commercial on his show with my own ears on July 18th on WDTK out of Ferndale, Michigan, I had to follow up. The following is my exchange with the Home Depot representative:


Hi Greg –
The Home Depot does not currently advertise on The Michael Savage Show, nor do we have any kind of sponsorship in place with the program.

We strive to ensure that the programs we support through advertising reflect our core values. Feedback from customers like you plays a large role in helping us to maintain these standards, and this is why already have selected not to be an advertiser on this show.

Again, we do not advertise with this program and any suggestion of such support is false.

Thanks -

Sarah Molinari Corporate Communications Manager The Home Depot


Hi Sarah Molinari,

If I had not heard the commercial on July 18th with my own ears, I would not have written my message. Geico and Prison Fellowship Ministries were not aware of their advertising airing during the Michael Savage show, and neither was Chattem (makes of Gold Bond). As the good representative of Chattem explained, her company buys in local markets, and not directly from shows. If Home Depot buys advertising time on radio stations the same way, it is quite possible for your commercials to air during the Michael Savage show without your knowledge. Again, I urge you to speak to anyone associated with Salem Communications or Talk Radio Network to let them know that you do not want your commercials aired during Savage's show.

I did not hear a Home Depot commercial during last night's broadcast. If I hear another Home Depot commercial, I will let you know. It definitely aired on July 18th sometime between 10 PM and 1 AM on WDTK out of Ferndale, Michigan.

Sincerely,Greg Reich


Thanks Greg –

We have had reports of some NY area customers who claim to have heard an ad last week – is that also where you’re located? If not let me know where so we can check with that station too. We have confirmed that we did not purchase air time for any such time slot in NY (or elsewhere). You see we support many AM radio stations and weekend home improvement programs that run on these stations. Sometimes an ad will run in error during other programming, which we suspect may have been the case here.

Thanks for letting us know -

Sarah Molinari Corporate Communications Manager The Home Depot


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